We have been satisfying coffee lover’s, powered by the simple notion that everybody deserves a great tasting cup of coffee.
After its launch, SBC has proven to be highly successful in the UK and outside. We are now in 7 countries and have more than 1200 points of distribution and this figure evolves every month!
“There are three key measures for Asda when launching anything new, Sales Uplift, Profit Improvement and Opportunity to improve promotional participation due to trade up — SBC has delivered positively in all 3 areas even against a higher customer price point in some instances and increased COG's.”
“In the 7 months that I have been in this role, I have highlighted a few key partners that will be integral to Asda growth within foodservice and be under no illusions that SBC absolutely sits within that handful.”
“To date we are extremely pleased with the change over to Seattle’s Best Coffee and are consistently achieving double digit growth figures in both volume and value. Also the new confectionary offering and units are working well in store and again we are experiencing growth in this area.”
Sean Heaphy, Managing Director, H2 Group
“Since Seattle’s Best was installed in our store at the end of April 2015 we have had 25% increase in our hot beverage sales. Very simply, the coffee tastes great, customers love it…and the confectionary both Otis & Cuisine de France really enhances the offer!! We’re delighted and most importantly so are our customers!”
Mark Jones, Owner, Spar Carpenterstown
“We have seen very good numbers, not long after the launch, +40% volume sales vs our previous branded coffee and growth is increasing…”
Senior Leader, KFC UK
